Marketing Platforms
Audience Intelligence: Geotargeting
Geotargeting allows you to tailor your ad based on a certain geography to allow flexibility and scalability.
Billboards
71 percent of Americans “often look at the messages on roadside billboards,” a majority of Americans at one time or another learned about an event that interested them or a restaurant they later patronized according to the Arbitron Study.
Audience Intelligence: Addressable Targeting
Addressable targeting allows you to deliver the right message to a household defined by characteristics like demographics, psychographics, and geography. For example, an auto brand can deliver a minivan ad to households with young families, a luxury ad to households with high home values, and a general brand ad to all other households.
Radio
91% of adults listened to radio each week according to Nielsen. The average time spent listening to the radio each day by adults is 1 hour and 39 minutes.
Content Targeting allows you to reach audiences by targeting your ads according to programs they’re watching. Content Targeting gives you access to the most popular content, from live events and sports to news and entertainment.
Audience Intelligence: Content Targeting
TV
TV advertising displays greater success with key performance indicators (KPIs) than any media source. Adults spend 13 times as many minutes watching video on television than through the internet, and 23 times as much as on their mobile devices.
Networks
Audience Intelligence: Sports Advertising
When it comes to expanding reach, nothing delivers like premium sports action. Our associates can connect your message with the live sports content to audiences in your market. That way, you’ll get all the local fans you need with precision and reliability.
Streaming
Streaming Marketing is one of the most powerful forms of marketing. More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online.
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Streaming includes Apple Tv, Hulu, Laptops, PS4, XBOX, Tablets, iPads, phones, as well as Google Play & Apple Store Apps.
Audience Intelligence: News Advertising
Cable news delivers audiences that are inherently more engaged with current events. These networks are filled with trusted names for reliable information. Greater variety and more precise targeting opportunities mean a more effective and efficient way to reach your customers.
Social Media
One of the reasons social media marketing is so effective is the fact that digital consumers spend 2.5+ hours on social platforms daily. That means, for nearly three hours a day, you have a chance to reach your target customers with your products and services according to Web FX.
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Considering the fact that 81% of people agree that social media posts from their friends influence their purchasing decisions, “digital word-of-mouth” is highly effective.